Stop. Look around you. How many people in your immediate vicinity are looking at some sort of screen? Most of them? All? Now think of the last time you went out to eat. When did it become normal to see people sitting on their phones at the table and not interacting with the person sitting to their side or across from them?

If an athlete’s social media profile or CV is based solely on athletic accomplishments, they are missing a massive opportunity by only having what I call a ‘fan brand.’  Yes, similar to George Costanza claiming that he coined the phrase ‘pardon my french,’ I am claiming the phrase ‘Fan Brand.’